Enterprise Culture

Culture is an enriched mine which needs us to explore patiently and culture is fertile soil which needs us to till at pains.

※Core Concept
With 15 years’ colorful experience, Hengfeng always sticks to the guiding idea of gaining experience from reality and exerting theory in reality and sets up enterprise concept with our won characteristics.

A. Operation Concept
1、 Core Operation Concept:           Seek Superexcellence   Advocate Perfection
2、 Operation Direction Concept         To try the best   To make the enterprise stronger
Operation Strategy Concept         Strive hard   Value from the beginning
Operation Effect Concept          Seek perfection   Surpass the counterpart
B. Enterprise Mission
Care for customers   Care for employees   Reward shareholders    Reward the society
Answer for customers, namely care for customer requirements, which include visible requirement and potential requirement of the customers, and satisfy effective requirements of the customers via providing effective supply of product or service. Answer for employees, namely care for work and life of the employees. While guaranteeing salary and welfare of the employees be synchronously increasing with economic benefit of the enterprise, it fully brings maximum value and potential of the employees into play so as to set up a life community between the enterprise and the employees. Answer for shareholders, namely make investment of the shareholders be put into items, which can reasonably utilize the enterprise resources, satisfy market requirements and produce economic benefit, in order to have the stockholders gain satisfactory returns. Answer for the society, namely accept government’s managing the enterprise and realize the aim of the country’s policy of gaining from the people and being used for the people of the country and the aim of the enterprise’s rewarding the society.
C. Enterprise Spirit
After over 10 years of practice, Hengfeng people have formed, abstracted and kept our own spirit:
Innovation for great progress   Sincerity for sustainable development
Sincerity: Famous brand is agglomerated by credit. When an enterprise loses its credit, it loses customers and all opportunities for future development as well. Therefore, Hengfeng always treat and attract customers with sincerity. 
Innovation: Innovation is the headspring for development of the enterprise and knowledge is the stair for progress of the employ. However, when considering innovation, we should first break through the old bondage, secondly undertake diversified pondering and thirdly be rich in objective imagination. Our company gives reward to various pieces of rational suggestion in every year, by which way we hope to encourage the employees to strive hard to dig out their potentials of creative thinking. The forth is to continuously strengthen knowledge upgrading. 
D. Employment Concept
1、Select Employees: Excellent employees are recruited. Excellent employees are recruited. It pops out the requirements for moral quality of a person. While recruiting employees, Hengfeng will only try its best to select those honest and kind employees.
2、Cultivate Employees: Cultivate talented employees with good system. Cultivate talented employees with good system. Good enterprise system includes company structure, operative system and enterprise culture.
3、Use Employees: Treat employees with sincerity and bring their specialties into play. We believe in the idea of believing in people and then being believed in. That we cann’t gain others’ favor if owning no sincerity and we should treat employees with sincerity is the basic principle of Hengfeng when using employees. And our aim is to be lenient and patient, value credit, cooperate and plan with people who have different working ways and characteristics, and set up harmonious and close team cooperative relationships. We are against to suspect others without reason or to have no credit. Besides, we tolerate with others’ defects and learn to rationally use talents in enterprise in order to foster merits and avoid defects. Moreover, we tolerate with others’ curses, complaints, angers and errors. If windage or error occurs in work, no matter as for employees of the high level, medium level or low level, the person involved should be brave to assume the responsibility but not shuffling it to others; the second is that the company allows him to correct his wrong doings and hopes there would be no bias nor prejudice within the company as well.
4、Retain Talents: Internal elevation is more important than external recruitment. We value development of internal human resources and cultivation of operative management talents. If necessary, we will plan personal career for them in order to realize Hengfeng people’s aim of transferring the employees into talents and transferring human resources into human capital.
5、Dismiss Employees: Dismission is indeed a kind of progress. As for those who have bad moral, low quality and are unwilling to make progress, can’t do things correctly, have long been unable to finish the task and have big problem because of weak management, we will resolutely dismiss them in order to keep up being energetic and make sure not to fall behind. We subsitute the passiveness of the individual for activeness of the whole and avoid passive and all-around dismission of active and individual dismission.
Core Employment Concept: Treat employees with sincerity   Bring specialties into full play
F. Service Concept
As an enterprise mainly engaging in service industry, we have always been emphasizing to have customers think that what they have spent is trustworthy or beyond the value when we are providing service for them.
We demand every employee to stick to the spirit of sincerity for sustainable development and we hope they can live up to the following tenet while serving customers:
To the point         To the designated position      To heart
To the point—Have the service done to the point in both providing in-time service and satisfying customer requirements. To the designated position—Have the service done to perfection. To heart—Have the service done to heart of the customers in order to have the customers be sincerely contented with our service.
True feelings    Care through the whole process
True feelings: Contribute true feelings to customers from heart. Care through the whole process: Always care for customers ever since they step into our hotel and until they leave in order to have customers come happily and leave contentedly. When there is complaint from customers, we should view customer who complains to us as a senior advisor and we should view the complaint as a gift. We couldn’t rest easy even when there is no complaint. We must pay great attention to customers at any time, try our best to detain them and modestly and sincerely ask them for suggestions to improve our service.
F. Marketing Concept
Master the Market    Effective Demand and Supply
Setting up effective relationship of demand and supply is the fundation for our having the marketing and service work done well. Product and service provided by us is what the customers are expecting to buy or enjoy; product or service quality is in accordance with customer requirements; the price is acceptable for customers, what can bring convenience for customers, what can have customers gain profit directly and what can satisfy the customers.