Hengfeng Group

The full name is Guangdong Hengfeng Investment Group Co., Ltd., a private-owned enterprise with shareholding cooperative system and its predecessor is Shenzhen Baoan Hengfeng Enterprise Development Co., which was established in 1990. After 15 years’ hard efforts, Hengfeng has developed, from the original enterprise which had small scale and engaged in industrial investment, into the present scaled enterprise group, which enjoys good reputation in the society.
During these 15 years after it was established, Hengfeng Group experiences three development periods:
1990-1995: Resplendent Start-up. During this period, Hengfeng carried out diversified strategies and developed at extraordinary speed. During that 5 years, Hengfeng gradually set foot in real estate industry, hotel entertainment industry and manufacturing industry. The group was established in Dec.1994, the number of sub-company attached to the group was speedily developed into 25, the total amount of capital reached over RMB1 billion and thus the organization form of a modern enterprise group was finally formed. In 1996, Hengfeng Group was ranked the first in Guandong province and the sixth in the country in the List of Chinese Private-owned Enterprises.
1996-2000: Austere adjustment. Because of various historical and objective causes, difficulty and problems of the enterprise increased and economic benefit declined. Especially during the time around this period, our country began macro-economic control in 1994 and Southeast Asian financial crisis occurred in 1997, which made development of the group more difficult. Confronted with that austere position, decision-making level of the group carried out decisive actions. By the way of closing, stopping, merging and transferring 19 bad-benefit enterprises, the group boldly and resolutely carried out industrial structure adjustment and management system reorganization, threw off the burden of bad assets, retrenched the overstaffed institution and personnel, realized the group’s increasing efficiency by downsizing the staff and guaranteed the enterprise’s second-time participation in competition with light pack.
Since 2000: Steady development. Hengfeng built a new strategic platform for sustainable development of the enterprise based on rich experience it accumulated in the first 5-year extraordinary development and the second 5 years. In the new century, dominant industries of the group will stick to the ideology of being practical to seek stability and being innovative to seek alteration, have hotel industry as the basis and have real estate industry as the core. It will do well in the dominant industries, seek new profit-increasing point of the neterprise and boost the enterprise enter into a brandnew period of prosperous development with high and new technology industry and financial investment industry as the dominance and via taping the idle assets. 

Hengfeng Haiyue International Hotel

Located in Baocheng 80th Zone of Baoan, Shenzhen, Shenzhen Hengfeng Haiyue International Hotel Co., Ltd. is attached to Hengfeng Group and was established in 2001. Since then, it has successively completed and opened 8 business departments, including energy space, Chinese meal, guest room, western-styled meal, night club, sauna, Japanese restaurant and SPA for women. It is a compositive hotel with complete function and supporting facilites which integrates business and entertainment into a whole. It is constructed after the successful operation of Hengfeng Hotel, constructed based on the original Xincheng Plaza Commercial Building, constructed according to the target of high starting-point planning, high-standard construction and high-quality service and constructed as per the standard of 5-star hotel. The total business area reaches 65000㎡ and the total investment is RMB450,000,000. Ever since the Chinese-styled restaurant was opened at the end of 2002, hotel service has gained broad favor of all walks of life. We always hold the operation concept of seeking superexcellence and advocating perfection, adopt operation and management mode of modern enterprises, stick to the tenet of sincerity and innovation, have guest room, food and entertainment as the operation core and create an ideal business, rest and entertainment location for various executive institution units, industrial and commercial enterprises and the white collar.